Over the last two years, the pandemic has majorly impacted the digital marketing environment in the world. The arrival of the remote work model has only strengthened the b2b online marketplace and according to recent studies, it will expand further in 2022.
It is a fact that online customers have tripled and almost everything has digitalized now.
The b2b digital marketing segment has changed extensively in recent years. We have witnessed a shift in marketers as they have adopted content marketing and search engine optimization tactics- leaving behind typical sales strategies and cold calling.
Content marketing is the game changer for b2b marketing and most businesses have started focusing on it to stay ahead of the curve.
Read our top 4 b2b marketing strategies to help your business grow in 2022:
1. Rollover, AI Marketing is here!
AI is more than a fancy word and it is going to be one of the biggest trends of 2022. Marketing supported by artificial intelligence has made marketers efficient and clever with accurate insights and analytics to study.
AI marketing can support businesses by offering audience targeting to personalization, content insights and lead generation.
According to a study conducted by the McKinsey Global Institute, AI learning is going to create more than 1.4 trillion dollars in value by fully supporting and resolving marketing/sales problems over the next 5 years.
So to sum it up, businesses have started focusing on collecting data and analytics using AI so they can unlock meaningful customer insights to create successful marketing campaigns in the future.
2. Content marketing is here to stay!
This year is going to be all about content marketing. Brands with strong content marketing strategies are highly focused and up-to-date with the latest trends.
Content marketers will mainly focus on social
Media platforms, short blogs ( no one likes to read long ones as they get a tad bit boring), videos, webinars and case studies.
Video marketing is going to be the next big thing in content marketing as the pandemic has forced us all to go virtual. A recent study showed that 67% of companies are now actively focusing on using virtual events, webinars, online courses, and building an online community for growth.
3. Hello, ABM!
A study conducted by ITSMA shows that 87 % of B2B marketers reported that their ABM strategies surpass other marketing efforts in terms of ROI and customer experience.
Let us tell you everything about ABM.
Account-based marketing is a targeted marketing strategy that identifies a small number of important accounts for personalized marketing activities.
How can this help your business?
Well since you’re targeting a small audience, your sales and marketing team can fully commit to those specific accounts with a tailored strategy in place which can, in turn, produce better conversion rates.
ABM has been in the market for a few years but it is gaining more popularity now. Due to Covid-19, most companies have shifted their focus on customer retention and generating revenue. So if your company falls into this category, ABM is the perfect marketing strategy for you to increase b2b customers.
4. Influencer Marketing is the new black!
Influencer marketing has increased dramatically in recent years, with 74% of marketers believing that it enhances the customer and prospect experience with their company.
Most marketers believe that influencer marketing has a high ROI when compared to other marketing channels but just like any strategy, it has pain points too.
It is believed that popular influencers may lose their followers and influence if their authenticity is questioned by their followers. People dislike being sold to and have originality doubts when influencers start posting sponsored content on social media platforms. On the upside, influencers have become a huge part of our lives and they are the ones who set the upcoming trends by creating visually appealing marketing campaigns. With TikTok and transition videos, influencers have managed to create incredible video content.
TOP BPO COMPANIES IN NEWYORK – c2o
2022 and beyond will be a thrilling time for B2B marketers. We’re living in unprecedented times where marketing is becoming more digital yet personal too. The rapid progression of AI is helping marketers gain insights to create tailored content for maximum business growth.
Here at c2o, we can help you shape your marketing strategy with a technologically advanced, highly digitalized and customer-obsessed mindset to help you achieve faster growth. We are the leading business solution provider that your company can easily outsource. Contact us today to learn more at +44 1902 921650 Our ongoing customer support channel can answer all your queries.